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Case Study 04.
Spoke app (Innovation Sprint idea)
An app that is aimed at 13 to 17 year olds, Spoke connects a new generation to the trustworthy stories that Canadians expect from CBC.
Project Overview
The Problem
CBC serves content for a wide range of people, for ages 12 and under with CBC Kids, and people over 18 with all of the other available CBC content but there is a small age group that CBC’s content does not serve. That age group is between the ages of 13 to 17.
The Solution
Create an app (rather than a website) that serves relatable content and reaches out to this small age group as they are one of the biggest consumers of mobile digital content such as TikTok, Snapchat, Instagram, Discord, Twitch, to name a few.
The Tools
Pencil and paper, White-boarding, Sketch, InVision and Photoshop and Illustrator.
My Role
Product Designer, Branding (Product Name, Logo Design, T-shirt Design)
The Team
A variety of experts from CBC’s Digital Strategy and Product as an Innovation Sprint product idea. From an Agile Team Lead, UX Researchers, Machine Learning Developers, Front and Back end Developers, etc.)
Early white boarding sketches of the onboarding screens for the Spoke app.
Final Outcome
Prototype app
A working prototype app on iOS and Android that was demoed for a company wide Innovation Sprint which was open to the public.
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